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Social media platforms have become an increasingly pivotal aspect of marketing, particularly throughout the challenges of a digital economy. It’s one of the easiest ways to interact with existing and potential customers from the comfort of their own homes. Although social media draws many benefits for businesses and customers alike, social media needs to be treated like traditional forms of advertising in that comments and opinions are not false, misleading or deceptive. Business owners are responsible for the content on their pages, irrespective of who is the actual author and publisher of it. Employee or customer alike, the business has a responsibility to ensure that their content does not harm or discriminate. Consumer protection laws apply to social media in the same way they apply to any other marketing activities. The Australian Competition and Consumer Commission (ACCC) may require businesses.. The post Make Sure Your Business’s Social Media Isn’t Being Improperly Used WIth These Tips. first appeared on Scott Associates Updates.

Establishing your business’ terms and conditions may seem like an onerous task among the never-ending to-do lists, but getting it right is essential for healthy cash flow. The terms and conditions form the basis for the trading relationship on which a business sells goods and services to customers and from which they buy goods and services from suppliers. Specific terms and conditions can be the difference between chasing up late payments, to ensuring that your business is paid first. Well-drafted terms and conditions will protect a business and provide clarity as to what should happen in any given situation. Terms and conditions can also prevent disputes and save time and money on collecting debts. While there is no legal requirement to include terms and conditions on invoices, it is highly recommended to establish written terms and conditions in case things.. The post The Terms & Conditions For Your Business Need To Have At Least These In Place… first appeared on Scott Associates Updates.

Innovation is one of the pinnacles of good business practice. However, sometimes innovation isn’t a process that can be achieved by one person alone. In business, some of the best ideas and practices that your business might achieve could occur through collaboration. Most businesses will have understood the impact and importance of internal collaboration between team members and already put into place tools to help promote this. However, what exactly does effective business collaboration look like? Business collaboration is the leveraging of internal and external connections in order to generate ideas, find solutions and achieve common goals for your business. It can be done internally (through collaboration with your team), or externally (through the combined efforts of multiple businesses). Many businesses are already seeing the benefits of remote collaboration within their teams, especially with regards to the time being saved.. The post Collaboration Between Businesses During Times Of Isolation Could Lead To New Ways Forward – But How Do You Start? first appeared on Scott Associates Updates.

If you’re looking into making investments or purchases, such as a house, you may have been hearing a lot about interest rates. Interest rates are the fee that you are charged for borrowing money, which is expressed as a percentage of the total amount of the loan. Often they are discussed as a key indicator of how the economy is performing – but how do interest rates affect you? Whether an interest rate rises or falls is determined by the RBA (Reserve Bank Of Australia). The primary objective of the RBA is to ensure that the price growth (inflation) remains low and stable, by using its monetary policy to achieve that specific outcome. The monetary policy primarily involves either increasing the cost of money (through interest rates) to slow the economy down, or lowering the cost of money to encourage.. The post What Impact Could A High Interest Rate Have On Your Debt Repayments? first appeared on Scott Associates Updates.

Doing the numbers might not necessarily be your thing if you work in sales or marketing – especially when it comes to your tax. Tax time might seem like a distressing situation in that case, but that’s when you can come to someone like us (a tax professional) for the help that you need when it comes to lodging your tax return. Like with every profession, you will be able to claim back some of the work-related expenses that you may incur during your work for the year in the form of tax deductions. This can help to reduce the due amount that you may have to pay in the long run. Typical Tax Deductions For The Marketing/Sales/Communication Professional No matter how far in your career path that you may have progressed, you will always have to pay some form.. The post Travel, Cars, Home Office – The Tax Deductions For The Marketing Professional first appeared on Scott Associates Updates.